RBLI asked us to create a design that would be used in a series of awards for their carers but could also be incorporated into a merchandise range for sale to the public. The design eventually incorporated three iconic images, all extremely appropriate in 2020; a rainbow, a face mask, and an original photograph of Florence Nightingale.

‘I care for you’ was designed to be read in various directions, and to reflect and embrace the great diversity of our nations, and our nation’s carers.